If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° video.

“How 360° Video is Changing the Content Game” is a keynote speach at Social Media Week that will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.

Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.

While 360° video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Here is an excerpt from the 45 minute Keynote speech.

Below is the entire 45-minute Keynote Speak from Social Media Week New York.