CBS’s Steve Overmyer interviews sports marketing expert, Brian Cristiano on Super Bowl LI Commercials on RAM Sports Desk.

After the greatest Super Bowl come back in history, and possibly the greatest Super Bowl of all time, Steve and I discuss the hits and the misses from this years Super Bowl, including commercials from TideBudweiser and SquareSpace. Find out what it takes to win in the current market, including the winners and losers of the Super Bowl Brand Bowl.