With the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The Rail Media, joins Rob Cressy to talk about what a potential relationship between sports bar operators and sports betting companies could look like. Even though it seems like a perfect marriage, what do sports bar operators need to be enticed with to make this happen? Why is a turnkey solution that includes social media support so important? How can sports betting attract new customers for the sports bars as well as the sports betting companies? What are the biggest challenges both sides face in making this relationship work?
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
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Rob Cressy – LinkedIn: /cressy/ – Twitter: @RobCressy – Instagram: @rob_cressy – Facebook: /RobCressyBiz/ – Website: www.baconsports.com
Andrew Jaffee – Twitter: @SportsTVGuide
Bacon Sports: www.baconsports.com
The Daily Rail: www.thedailyrail.com
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