There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates? Why are more companies using tailgates as a way to entertain clients and current employees?
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
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Rob Cressy – LinkedIn: /cressy/ – Twitter: @RobCressy – Instagram: @rob_cressy – Facebook: /RobCressyBiz/ – Website: www.baconsports.com
John Mikulec – LinkedIn: /a-john-mikulec-2a50b853/ – Twitter: @gamedayhosp – Instagram: @gamedayhospitality – Website: www.tailgategiant.com www.gamedayhospitality.com
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