Jason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it is a match made in heaven. Sean Riley, Chief Executive Dude at Dude Products, joins Rob Cressy to talk about how the sponsorship between Dude Wipes and Jason Dufner came to fruition. Why was Jason Dufner the perfect golfer for Dude Wipes? How is Dude Wipes measuring the success of this sponsorship? Why is the golf community so up in arms about this and how is that a good thing for Dude Wipes? What are Dude Wipes keys to marketing to dudes?
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
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Rob Cressy – LinkedIn: /cressy/ – Twitter: @RobCressy – Instagram: @rob_cressy – Facebook: /RobCressyBiz/ – Website: www.baconsports.com
Sean Riley – Twitter: @dudewipes – Instagram: @dudewipes – Website: www.dudeproducts.com
Other Awesome Content:
Check out The Rob Cressy Show on the Bacon Sports Podcast Network, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast.